New Media, Internet & Online Marketing News Features

nma tv: Ad production

The TV commercial production industry remains devoted to making linear ads, despite interactive wider possibilities. Is it just a question of budgets or is there a reluctance to engage with online ads? ...moreAuthor: Adrian Pennington | Source: NMA magazine | Published: 27.11.08

nma tv: Production File - Tiger Aspect

Tiger Aspect's digital department is part of IMG Entertainment Digital Media, headed by Russell Quy in New York and executive creative director Paul Alexandrou in the UK...moreSource: NMA magazine | Published: 27.11.08

nma tv: Production File - Ground Up Media

GUM creates or licenses content in most genres of film and TV and places it across digital platforms including IPTV, web TV, mobile and video-on-demand....moreSource: NMA magazine | Published: 27.11.08

Profile: Chris Lawson, Absolute Radio

As brand director of Absolute Radio, Chris Lawson is determined to turn the newly launched station into global a entertainment brand...moreAuthor: Danielle Long | Source: NMA magazine | Published: 20.11.08

Budgets

As marketing budgets get tighter, brands need to ensure they know where to get real value for money...moreAuthor: Suzanne Bearne | Source: NMA magazine | Published: 20.11.08

Micro-funding

As an alternative to big-budget film studios, online micro-funding is opening up the creative process of making movies to a wider audience....moreAuthor: James Bloom | Source: NMA magazine | Published: 20.11.08

Video Special: Branded channels

With online video getting ever-higher audiences, many brands are choosing to run their own web TV channels...moreAuthor: Will Cooper | Source: NMA magazine | Published: 20.11.08

Video Special: Embedded ads

ITV is trialling an overlay ad format that embeds branded content within video. But will viewers ever accept the idea?...moreAuthor: Nick Huber | Source: NMA magazine | Published: 20.11.08

Video Special: 3D technology

As TV makers develop ways to show 3D pictures in the home, it’s now up to content producers to get people watching....moreAuthor: Adrian Pennington | Source: NMA magazine | Published: 20.11.08

Profile: Jason Stockwood, Match.com

From online travel to online dating, Jason Stockwood has used his digital expertise to push the boundaries of finding love on the web...moreAuthor: Matthew Wall | Source: NMA magazine | Published: 13.11.08

Location services

Location-based services have been discussed in the mobile industry for years. But with recent developments, they now look like a real possibility...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 13.11.08

User experience: Business benefits

Getting the user experience right is all about adding to your bottom line....moreAuthor: Nicola Smith | Source: NMA magazine | Published: 13.11.08

User Experience: Usability trends

Current trends in the user experience field, from how it can build user loyalty to coping with the variances of mobile handsets...moreAuthor: Sean Hargrave | Source: NMA magazine | Published: 13.11.08

User experience: Transport sites

Usability for travel sites extends beyond just making it easy to book a journey. What are the challenges facing train, plane and ferry operators?...moreAuthor: Greg Brooks | Source: NMA magazine | Published: 13.11.08

User experience: Mobile

Before the iPhone came along, you had to be geekily smart to use a smartphone. But that’s changing fast....moreAuthor: Stuart Dredge | Source: NMA magazine | Published: 13.11.08

Profile: Ben Drury, 7Digital

7Digital became the first digital music download store to offer 100% DRM-free music. Co-founder Ben Drury discusses its competitive advantage...moreAuthor: Alex Farber | Source: NMA magazine | Published: 06.11.08

Health social networks

Social networks can provide much-needed support for those suffering from illness. But are they necessarily a suitable place for the healthcare industry to be?...moreAuthor: Nick Huber | Source: NMA magazine | Published: 06.11.08

nmamobile: Subscription services

Nokia's Come With Music service introduces the possibility for other forms of content to be bundled with handset subscriptions...moreAuthor: Alex Farber | Source: NMA magazine | Published: 06.11.08

Mediatech 100

Research firm Library House has selected the top 100 media technology start-ups with the potential to be the names of tomorrow, as selected by a panel of VCs and analysts. Here the top then how they hope to realise that promise...moreAuthor: Charlotte McEleny | Source: NMA magazine | Published: 06.11.08

nma mobile: Ad networks

AOL, Microsoft and Yahoo are each extending their ad network offerings onto mobile. Will this be what it takes to unlock the huge potential of mobile advertising?...moreAuthor: Nick Huber | Source: NMA magazine | Published: 06.11.08