New Media, Internet & Online Marketing Comment & Blog

Leader: TV ad industry must adapt to the lessons of online

Ad production companies' economic challenge is the gulf between TV and online budgets...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 27.11.08

Mark Cridge - 27 November 2008

If you're not prepared to stand up for your own ideas, then it's unlikely anyone else will...moreAuthor: Mark Cridge, CEO, Glue London | Source: NMA magazine | Published: 27.11.08

Marketing has to change its tune and have a proper conversation

The real digital revolution has to be about creating content that people actually want...moreAuthor: Chris Clarke, chief creative director, LBi | Source: NMA magazine | Published: 27.11.08

Analyst Speak: Online TV views are rising but can they be profitable for broadcasters?

Despite large audiences, online TV will represent less than 2% of total UK TV revenues by 2012...moreAuthor: Arash Amel, senior analyst, Screen Digest | Source: NMA magazine | Published: 27.11.08

nma tv: TV data

The majority of Sky homes that have broadband still press red to enhance their TV viewing...moreAuthor: Alex Street | Source: NMA magazine | Published: 27.11.08

Letters: Don't overlook mobile when targeting mums

Westley Gillard, head of business development, Velti ...moreAuthor: Westley Gillard, head of business development, Velti | Source: NMA magazine | Published: 27.11.08

Letters: Sensible confrontation at the IAB conference

Phil Teer, planning partner, St Luke's ...moreAuthor: Phil Teer, planning partner, St Luke's | Source: NMA magazine | Published: 27.11.08

Letters: There's more to mobile than SMS and MMS

Alastair Macmichael, group account director, Graphico ...moreAuthor: Alastair Macmichael, group account director, Graphico | Source: NMA magazine | Published: 27.11.08

Leader: We have to speak up to influence digital regulation

The digital voice is needed in all areas of media and advertising regulation...moreAuthor: Justin Pearse | Source: NMA magazine | Published: 20.11.08

Michael Nutley - 20 November 2008

Brands have to recognise they can't control what their customers are saying...moreAuthor: Michael Nutley | Source: NMA magazine | Published: 20.11.08

Analyst Speak: Data losses put Government at bottom of people's trust

Compared to this time a year ago, people are much more worried about data security...moreAuthor: David Day, European CEO, Lightspeed Research | Source: NMA magazine | Published: 20.11.08

Time for print media to reclaim innovation in engaging readers

Activities previously performed only by journalists are now also done by the audience...moreAuthor: Ben Edwards, publisher, Economist.com | Source: NMA magazine | Published: 20.11.08

Letters: Advertisers take the DIY route with exchanges

Roger Williams, international marketing director, Right Media ...moreAuthor: Roger Williams, international marketing director, Right Media | Source: NMA magazine | Published: 20.11.08

Letters: UGC sites should take the lead in child safety

Rob Marcus, director, Chat Moderators ...moreAuthor: Rob Marcus, director, Chat Moderators | Source: NMA magazine | Published: 20.11.08

Leader: Freedom from operators lets location services run free

As the mobile internet becomes a reality, Google and Apple are shaking things up...moreAuthor: Nic Howell | Source: NMA magazine | Published: 13.11.08

Angel Gambino - 13 November 2008

Financing mechanisms for digital content are evolving as demand for free content rises...moreAuthor: Angel Gambino | Source: NMA magazine | Published: 13.11.08

Analyst Speak: Online ads have measurable influence on users' purchases

One in five UK web users believes that online ads play a part in influencing the brands they buy...moreAuthor: Trevor Vagg, director, BMRB Media | Source: NMA magazine | Published: 13.11.08

Large-screen handsets will revolutionise email marketing

Touchscreens, 3G and lightning-fast user interfaces will accelerate the decline of the text format for on-the-move email...moreAuthor: Nick Christie, UK country director, Epsilon International | Source: NMA magazine | Published: 13.11.08

Letters: Adapt your strategies to digital, not vice versa

Simon Mathews, CEO, Eden State ...moreAuthor: Simon Mathews, CEO, Eden State | Source: NMA magazine | Published: 13.11.08

Letters: Comment from nma.co.uk

  ...morePublished: 13.11.08